Global Media & Entertainment’s Senior Designer Michiel Janssen shines a light on Creativity in Digital Out of Home (DOOH). Discover how motion design and digital art can bring commercial OOH campaigns to the next level.

Creativity accounts for nearly 40% of a campaign’s success. Michiel lays out how DOOH offers unique opportunities for brands to extend the impact of their campaigns with inspiring examples of motion artworks adapted for commercial use, case studies featuring dynamic visuals and artistic concepts and practical tips to make your campaigns stand out and drive impact.