DEMO shows the world’s best motion design on outdoor screens in the public space.
On a dark stormy night, after endlessly scrolling through our Instagram feeds, we dreamt of all the beautiful motion design we had seen. And we kept dreaming: what if we could show all this great work on hundreds of giant screens? Not just for our fellow designers, but for everyone! That dream came true.
DEMO was founded by
Studio Dumbar/DEPT® and Global.
This time DEMO takes over cities across the globe. The full DEMO motion programme will be shown in the Netherlands, in Amsterdam, Rotterdam, Tilburg, Eindhoven and Utrecht.
A special selection will also be shown on XL and spectacular screens in Amsterdam, Antwerp, Brussels, Hamburg, Düsseldorf, Cardiff, Leeds, Madrid, Barcelona, Milan and Vancouver.
DEMO 2025 is a collaboration with DOOH partners
DEMO was founded by Studio Dumbar/Dept® and Global
Past editions
In 2019, DEMO Festival took over all 80 screens at Amsterdam Central Station for 24 hours. The motion programme consisted out of 400 creations by 253 designers from 37 countries.
Based on the chosen designs, eleven themes were created such as ‘Happy Hour’, ‘Better than Real’, ‘Stranger Things’ and ‘Type Only’, which were shown throughout the day on all platforms, in the passages and the central hall.
The themes were alternated with ‘takeovers’ during which the motion work of one designer is shown simultaneously across all 80 screens. The program changed every hour, creating an ever-changing motion experience.
Building on the success of DEMO 2019, the second edition took place on 6 October 2022. Taking over 5,000 digital screens across the Netherlands, DEMO 22 became the largest open-air exhibition ever staged.
After receiving over 5,300 submissions, this unique, public exhibition of creative work featured 815 moving artworks by 487 designers from 54 countries.
With digital screens at train stations, metros, motorways, petrol stations, airports, shopping centres, and streets showcasing moving artwork for 24 hours DEMO Festival turned the Netherlands into a living gallery.