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Design in Motion Festival 2022

6 October 2022
The Netherlands
5000+ screens - 24 Hours

Design in Motion Festival takes over the Netherlands!

On Thursday the 6th of October, the world’s best motion design will be on show on almost all screens in the public space in the Netherlands.

All Out of Home media owners have collectively agreed on 24 hours of ad-free space on October 6th. As a result, DEMO Festival will be visible on more than 5000 screens, including train stations, metros, shopping centers, Schiphol Airport, Eindhoven Airport and Rotterdam The Hague Airport, on billboards along major highways, and in the streets.

The Netherlands will transform into an open-air exhibition, making DEMO the largest motion design festival celebration in the world once more.


DEMO 2022 is an initiative of Studio Dumbar/DEPT® in collaboration with Global.

The festival is made possible by CS Digital Media, RET, JCDecaux, Schiphol Media, NS Stations, Clear Channel Outdoor, Hillenaar Outdoor, blowUP media, Ocean Outdoor, adtrackmedia, VideowindoW, Cavalry, Homerun. Media partner: It’s Nice That.

Design in Motion is an initiative celebrating the finest motion design from the finest studios, finest designers, upcoming talents and art academies around the world.

DEMO not only shows the best motion work of today, it presents a programme that creates a whole new motion experience.

DEMO is here to intrigue, inspire and create a lasting experience. Offering a break from commercial messages and transforming the public space into a living gallery, giving a smile to everyone. DEMO inspires everyone (both brands and creatives) to use Out of Home responsibly, in a more creative way, and with respect for our public spaces.

How it started: DEMO was founded by Studio Dumbar/DEPT® and Global. On a dark stormy night, after endlessly scrolling through our Instagram feeds, we dreamt of all the beautiful motion design we had seen. And we kept dreaming: what if we could show all this great work on hundreds of giant screens? Not just for our fellow designers, but for everyone!

That dream is coming true.